GUBI HOUSE
Location: Clerkenwell, London
Interior Design: GUBI Design Studio
Photography: Michael Sinclair
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
MR01 Initial Lounge Chair
14.999 kr.Epic Coffee Table
Round12.999 kr.Epic Dining Table
Round44.999 kr.Semi Pendant
3.499 kr.Basket Sofa
3-seater49.999 kr.Timberline Floor Lamp
5.999 kr.Obello Portable Lamp
1.799 kr.Violin Dining Chair
Fully Upholstered6.999 kr.Pedrera Coffee Table
8.999 kr.Croissant Sofa
3-seater64.999 kr.Croissant Lounge Chair
49.999 kr.Moon Coffee Table
Round18.999 kr.Pacha Lounge Chair
22.999 kr.9464 Wall Lamp
3.999 kr.C-Chair Dining Chair
5.999 kr.CDC.1 Lounge Chair
Fully Upholstered22.999 kr.Flaneur Sofa
2-seater24.999 kr.IOI Side Table
6.999 kr.Masculo Dining Chair
Fully Upholstered9.999 kr.Revers Lounge Chair
39.999 kr.S-Table Dining Table
Rectangular Extendable34.999 kr.Sejour Lounge Chair
29.999 kr.Stay Sofa
Fully Upholstered29.999 kr.Stemlite Floor Lamp
5.999 kr.Stemlite Pendant
3.999 kr.TS Coffee Table
Round12.999 kr.Tail Dining Chair
High back16.999 kr.Tail Dining Chair
Low back9.999 kr.Daumiller Armchair
4.999 kr.Seine Portable Lamp
2.299 kr.9205 Table Lamp
4.999 kr.V11 Lounge Chair
34.999 kr.V11 Ottoman
12.999 kr.Moon Dining Table
Round49.999 kr.Bat Lounge Chair
Fully Upholstered18.999 kr.Bat Dining Chair
Fully Upholstered7.999 kr.Dédal Shelf
2.299 kr.Gravity Table Lamp
4.999 kr.Howard Chandelier
8.999 kr.Masculo Lounge Chair
Fully Upholstered16.999 kr.Randaccio Wall Mirror
4.999 kr.TS Console
8.999 kr.Wonder Sofa
3-seater with armrests69.999 kr.Doric Coffee Tables
18.999 kr.Beetle Lounge Chair
16.999 kr.Bestlite BL4 Floor Lamp
8.999 kr.1972 Pendant
6.999 kr.Model 597 Floor Lamp
6.999 kr.9209 Table Lamp
5.999 kr.Aspide Table Lamp
4.499 kr.Matégot Trolley
5.999 kr.Turbo Pendant
5.999 kr.Carmel Coffee Table
11.999 kr.Multi-Lite Portable Lamp
2.999 kr.
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