GUBI and UNICEF launch Young Hopes Campaign: 100% of the profits from the sale of a limited edition of 100 of Pierre Paulin’s iconic chair to support health and education for children around the world.

This season, Copenhagen-based GUBI and New York’s Noah cross the Atlantic to come together in a creative fusion of fashion and design. Inspired by a shared passion for the free and easy coastal lifestyle, the exclusive collaboration features four colourful editions of the MR01 Outdoor Lounge Chair and a five-piece capsule collection.

In TEN, a selected group of creatives pays homage to a chair that has cemented itself in our collective imagination. Ten personalities from the worlds of fashion, art, architecture, and music have been invited to take part in a cultural project that investigates and responds to the potential of the Beetle Chair.

We invited Danish artist and sculptor Josefine Winding to navigate the space between art and design through a series of six sculptural side tables created in collaboration with GUBI.

The contemporary color palette of this edit adds a new perspective to a modern design classic, complementing a wide variety of interior settings.