GUBI brings an immersive experience to 3daysofdesign 2025, unveiling its creative vision for the year ahead through four carefully curated spaces. From iconic reissues to bold new collaborations, the showcase spans generations of design, each installation crafted to engage the senses, stir emotion, and spark inspiration.

The second flagship showroom from Royana in collaboration with GUBI, NANA opened in Shanghai in late 2024. Set within CIMEN, offers an immersive experience—a fully realized GUBI home.

In the heart of Shanghai, Zeng Jianlong has pushed the boundaries of the average showroom blueprint. Completely transfixed in GUBI, the space invites guests to take a step further into our vision in both form and function.

Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.

For Milan Design Week 2023, GUBI took over the iconic Bagni Misteriosi to stage an immersive sensory spectacle. GUBI SALONE 2023 brought together cutting-edge contemporary creativity with timeless icons of 20th-century design.

In South Korea’s Bukchon Hanok Village, GUBI and Vorblick present The Happiness Project—a captivating pop-up experience set within a traditional Korean Hanok. This unique space invites visitors to immerse themselves in Korean heritage while exploring Bukchon’s iconic architecture.