A FUSION OF TRADITION AND RENEWAL

GamFratesi's design takes its creative drive from a fusion of tradition and renewal and in an experimental approach to their chosen materials and techniques. With their diverse traditional background, they draw on the classic Danish furniture and craft tradition as well as the timeless Italian intellectual and conceptual approach. Understanding a tradition and addressing it actively in the workshop makes it possible to expand on it. 

‘Totto is designed to stay in motion - something people naturally move around, live with, and return to throughout the day. Its simplicity allows it to shift effortlessly between different spaces and uses, while the warmth and tactility of the wood create a sense of familiarity and ease.’

Stine Gam and Enrico Fratesi, GamFratesi

A NEW EXPRESSION OF THE BEETLE

One of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft, a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.