GUBI HOUSE
Location: Clerkenwell, London
Interior Design: GUBI Design Studio
Photography: Michael Sinclair
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
MR01 Initial Lounge Chair
1.999 EUREpic Coffee Table
Round1.999 EUREpic Dining Table
Round5.999 EURSemi Pendant
449 EURBasket Sofa
3-seater6.499 EURTimberline Floor Lamp
799 EURObello Portable Lamp
249 EURViolin Dining Chair
Fully Upholstered899 EURPedrera Coffee Table
1.199 EURCroissant Sofa
3-seater8.999 EURCroissant Lounge Chair
5.999 EURMoon Coffee Table
Round2.499 EURPacha Lounge Chair
2.999 EUR9464 Wall Lamp
599 EURC-Chair Dining Chair
799 EURCDC.1 Lounge Chair
Fully Upholstered2.999 EURFlaneur Sofa
2-seater3.999 EURIOI Side Table
899 EURMasculo Dining Chair
Fully Upholstered1.299 EURRevers Lounge Chair
5.499 EURS-Table Dining Table
Rectangular Extendable4.499 EURSejour Lounge Chair
4.499 EURStay Sofa
Fully Upholstered4.499 EURStemlite Floor Lamp
899 EURStemlite Pendant
499 EURTS Coffee Table
Round1.799 EURTail Dining Chair
High back2.299 EURTail Dining Chair
Low back1.499 EURDaumiller Armchair
699 EURSeine Portable Lamp
299 EUR9205 Table Lamp
699 EURV11 Lounge Chair
4.499 EURV11 Ottoman
1.799 EURMoon Dining Table
Round6.499 EURBat Lounge Chair
Fully Upholstered2.499 EURBat Dining Chair
Fully Upholstered1.199 EURDédal Shelf
299 EURGravity Table Lamp
699 EURHoward Chandelier
1.199 EURMasculo Lounge Chair
Fully Upholstered2.299 EURRandaccio Wall Mirror
699 EURTS Console
1.299 EURWonder Sofa
3-seater with armrests9.999 EURDoric Coffee Tables
2.499 EURBeetle Lounge Chair
2.299 EURBestlite BL4 Floor Lamp
1.199 EUR1972 Pendant
899 EURModel 597 Floor Lamp
899 EUR9209 Table Lamp
799 EURAspide Table Lamp
599 EURMatégot Trolley
799 EURTurbo Pendant
899 EURCarmel Coffee Table
1.499 EURMulti-Lite Portable Lamp
399 EUR
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