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TACTILE ENCOUNTERS

3daysofdesign 2024

GUBI invites visitors to discover and explore the intersection of color and texture – the point where shade and surface meet, and the emotions they inspire as a result.

EVENTS

GUBI FOR UNICEF

Young Hopes

GUBI and UNICEF launch Young Hopes Campaign: 100% of the profits from the sale of a limited edition of 100 of Pierre Paulin’s iconic chair to support health and education for children around the world.

COLLABORATIONS

HELLO LONDON

GUBI House London

Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors.

DESIGNS

GUBI OUTDOOR

al fresco

With colorful designs, reinventions of GUBI favorites, and portable and outdoor lighting, GUBI takes the life alfresco to new levels of luxury and leisure – offering everything you need to shape your space for the summer.

DESIGNS

CAO FENG

al fresco

Entrepreneur, collector, and creative tour de force behind Shanghai’s 20C GALLERY, Cao Feng maintains a delicate balance of tradition and modernity in his extraordinary countryside holiday home outside of Beijing.

HABITATS

SEBASTIAN MENDEZ

al fresco

The co-founding architect behind NYC’s visionary development firm Tankhouse, Sebastian Mendez lifts the lid on Brooklyn living – in the pioneering home he created.

HABITATS

SANTA MONICA HOTEL

al fresco

Fuse a 1920s Spanish colonial revival style building with a curvilinear extension and have design maven Kelly Wearstler layer the space. A beachside haven with a sophisticated sensibility is the result.

HABITATS

PASSALACQUA

al fresco

The stunning villa on the shores of Lake Como was originally built in the 18th century for count Andrea Lucini-Passalacqua for the pleasures of love, food, friendship & the fine Italian art of dolce far niente — doing nothing & enjoying it.

HABITATS

NINE CHAPEL

BY TANKHOUSE

In the heart of Downtown Brooklyn, Nine Chapel is the new landmark by design-driven developer Tankhouse and award-winning architecture firm SO-IL. Featuring furniture and lighting curated by GUBI, its apartments represent the perfect marriage of design and architecture.

HABITATS

6 HOURS WITH...

MULTI-LITE LAMP

GUBI cuts the cord on the iconic Multi-Lite Lamp and sets the new portable edition free. The perfect companion for spontaneous moments in peculiar places and spectacular spaces.

HABITATS

FALL 2023

COLLECTION

This Fall, we rediscover and reintroduce lost treasures of design history for the present generation. Reemerging trends from past decades set the mood, with playful and geometric shapes and boldness in materials: Hand-stitched bamboo, brass craftsmanship, gleaming chrome, super-smooth leathers, strokable bouclés, velvety chenilles – as well as a fresh, tactile take on seersucker.

DESIGNS

BONJOUR PARIS

CHEZ SILVERA

From September and throughout 2023, GUBI invites Parisians to explore GUBI’s exclusive residency at Silvera’s showroom on Boulevard Saint-Germain, bringing an extended collection of visionary furniture and landmark lighting to the French capital.

EVENTS

RAISONNÉ 03

PUBLICATION

Combining the mind of an engineer with the soul of an artist, Paavo Tynell was one of the greatest lighting designers and metal craftsmen of the 20th century. In GUBI’s newest publication, RAISONNÉ 03, we explore the extraordinary body of work produced over Tynell’s six-decade career.

PUBLICATIONS

TYNELL IN HELSINKI

RAISONNÉ 03

Arriving in Helsinki, or departing from it, travelers are met by design masterworks from some of the greatest figures in 20th-century Finnish design. Completed in 1919, Helsinki Central Station features art nouveau architecture by Eliel Saarinen, sculpture by Emil Wikström, and lighting by Paavo Tynell.

HABITATS

AT HOME WITH TYNELL

RAISONNÉ 03

A single piece of design is a snapshot of a specific moment in time. A design collection, by contrast, represents an entire story. all over the world, collectors are telling Tynell’s.

HABITATS

GUBI x NOAH

COLLECTION

This season, Copenhagen-based GUBI and New York’s Noah cross the Atlantic to come together in a creative fusion of fashion and design. Inspired by a shared passion for the free and easy coastal lifestyle, the exclusive collaboration features four colourful editions of the MR01 Outdoor Lounge Chair and a five-piece capsule collection.

COLLABORATIONS

3DAYSOFDESIGN

2023

For 3daysofdesign 2023, GUBI presented a newly refurbished showroom featuring bold new designs and reissued classics from GamFratesi, Weisdorf, Wikkelsø, Frattini and Tynell, as well as the meeting of New York fashion and Copenhagen design in GUBI x Noah’s exclusive collaboration, inspired by the timeless allure of coastal life.

EVENTS

GUBI SALONE

2023

For Milan Design Week 2023, GUBI takes over the iconic Bagni Misteriosi to stage an immersive sensory spectacle. GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.

EVENTS

TEN
BEYOND THE BEETLE

In TEN, a selected group of creatives pays homage to a chair that has cemented itself in our collective imagination. Ten personalities from the worlds of fashion, art, architecture, and music have been invited to take part in a cultural project that investigates and responds to the potential of the Beetle Chair.

COLLABORATIONS

UNDER THE SUN

SS23

Summer is the season of fun, freedom, and flexibility. GUBI’s SS23 Collection includes lightweight outdoor furniture and lighting that let you easily configure and reconfigure outdoor living areas to take advantage of the changing light and shade through the day, into the night, and across the season.

DESIGNS

RAISONNÉ 02

PUBLICATION

GUBI Raisonné 02 is an homage to the design lovers around the world and the soulful habitats they curate. Get inspired as we visit the domains of GUBI in residential and hospitality settings around the world.

PUBLICATIONS

SHIMON OVADIA

RAISONNÉ 02

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

HABITATS

ALFRED BRAMSEN

RAISONNÉ 02

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

HABITATS

EVREN TEKINOKTAY

RAISONNÉ 02

To Danish/Turkish visual artist Evren Tekinoktay home is a shelter from the storms, a shield against a crazy, busy, sometimes brutal world. The ambience that rules her personal terrain is warm and welcoming.

HABITATS

SANTA MONICA HOTEL

RAISONNÉ 02

Fuse a 1920s Spanish colonial revival style building with a curvilinear extension and have design maven Kelly Wearstler layer the space. A beachside haven with a sophisticated sensibility is the result..

HABITATS

PASSALACQUA

RAISONNÉ 02

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

HABITATS

TIME TO SHINE

CHROME SELECTION

Chrome is back. As 1980s style returns to interiors in a burst of vivid primary colors, graphic patterns, and gleaming metal, chrome is once again in the material palette. Bold and eye-catching, it brings a flash of silver and a shimmer of luxury into every space it touches.

DESIGNS

INHABITING THE WORLD

BEETLE CHAIR

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

DESIGNS

PINE DINING

AAMANNS GENBO

Every restaurant in Aamann’s family of Copenhagen dining venues is unique in both menu and design, though they are all linked by a common thread: honest, high-quality materials; a warm, inviting, and comfortable atmosphere; and a distinctly Danish identity. Aamann’s Genbo creates engagingly eclectic ambience with the Daumiller armchair

HABITATS

GOING ALFRESCO

BROOKLYN

In the heart of Brooklyn, at the threshold between the up-and-coming ex-industrial neighborhood of Gowanus and the leafy residential hub of Boerum Hill, something new is taking shape. Here, the design-driven development firm Tankhouse is unfolding its vision for urban housing in the area.

HABITATS

MAKING OF AN ICON

BEETLE CHAIR

The Beetle Chair’s unique success as a design is rooted in its distinctive fusion of artisanal craftsmanship and technologically advanced production techniques. Like the insect that inspired it, the chair combines an almost mechanical exactitude of form with an organic, contoured softness. 

DESIGNS

FACE TO FACE

FALL 2022

GUBI is devoting this fall to the time we spend together in our homes. There is something very precious about sharing the same space – something that cannot be replicated at a distance. When we are eye to eye in each other’s presence – together, intimate, and unfiltered – we can truly connect.

DESIGNS

COLOR DROP 

FALL 22 COLLECTION

In the 1970s, we went crazy for color. Bold shades, earthy tones, playful accents, gleaming neutrals – the full spectrum from subtle to striking. Now, we are in the midst of a retro renaissance, as the tones and textures of the decade’s distinctive aesthetic are en vogue all over again.

DESIGNS

(di)vision

SHOW RECAP

For Copenhagen Fashion Week SS23, GUBI & (di)vision got together to create a fashion-meets-furniture catwalk collaboration inspired by Francis Ford Coppola’s 1979 Vietnam war epic, Apocalypse Now.

EVENTS
COLLABORATIONS

GUBI X (di)vision

SHOW

This August, GUBI and (di)vision got together for Copenhagen Fashion Week, showcasing a fashion-meets-furniture runway collaboration built on the shared values of creativity, courage, and curiosity.

EVENTS
COLLABORATIONS

A NORDIC TOUCH

DESDE 1911

One of the most talked-about restaurants to open in the Spanish capital, Desde 1911 is a gastronomic homage to Madrid’s history as one of the great port cities – and a tribute to the family fishing heritage of its owners María Juliana Azpíroz and Evaristo García. A key element of the space is Marcel Gascoin’s C-Chair.

HABITATS

3DAYSOFDESIGN 2022

OUTDOORS

For Copenhagen Fashion Week SS23, GUBI & (di)vision got together to create a fashion-meets-furniture catwalk collaboration inspired by Francis Ford Coppola’s 1979 Vietnam war epic, Apocalypse Now.

EVENTS

3DAYSOFDESIGN

2022

Throughout 3daysofdesign, GUBI presents a special celebration of al fresco living, as well as featuring new collections by renowned 20th-century visionaries such as Joe Colombo and contemporary design duo GamFratesi.

EVENTS

BOHEMIAN 72 ENCHANTS

NEW YORK

In collaboration with the renowned New York designer furniture store, GUBI hosts a celebration of the Bohemian 72 Collection – a family of Crespi’s designs recreated from her original drawings, now in production for the very first time.

COLLABORATIONS

RAISONNÈ 01

PUBLICATION

Carefully curated and intuitively iconic. That's been the spirit of GUBI since 1967. Rediscovering the heart of historical pieces and seeing how a contemporary vibe can help us write new chapters and find harmony in the eclectic.

PUBLICATIONS

CAMELLA EHLKE

GRACE CHAIR REMADE

Using hand-woven textiles, Camella Ehlke has brought a fresh expression to two GUBI Grace Chairs, designed by Tove Kindt-Larsen in 1936. The collaboration offers a roadmap for artfully and responsibly extending the longevity of great design, and reflects the values of creativity, courage and curiosity at the heart of GUBI.

DESIGNS

GUBI GOES Al FRESCO

COLLECTION

Breaking down the boundaries between inside and out, venturing into the open air with a refreshing new, all-encompassing, contextual take on outdoor design, adding new collections from archival and contemporary designers, as well as introducing outdoor versions of the existing indoor portfolio.

DESIGNS

GABRIELLA CRESPI

BOHEMIAN 72

The Bohemian 72 Collection brings together Gabriella Crespi’s interest in natural materials, her fascination with stacked sculptural forms, and her curiosity about Eastern cultures and philosophies, honed over years of travel.

DESIGNS

GUBI X BLONDE STUDIO

CFW 2022

This February, GUBI’s signature design vision will be on show at Copenhagen Fashion Week, thanks to an exciting collaboration with the newly launched fashion agency Blonde Studio.

EVENTS
COLLABORATIONS

SCULPTURAL TABLES

JOSEFINE WINDING

We invited Danish artist and sculptor Josefine Winding to navigate the space between art and design through a series of six sculptural side tables created in collaboration with GUBI.

COLLABORATIONS

FOR THE LOVE OF LIGHTS

LIGHTING COLLECTION

With a passion for lighting, GUBI’s collection balances the functional with the aesthetic.

DESIGNS

SITTING IN THE CLOUDS

PACHA COLLECTION

GUBI's modular Pacha Collection by Pierre Paulin responds to changing living habits with a playful and contemporary take on a typology made popular by the 1970s trend for low-level living.

DESIGNS

TRAVERTINE

THE STONE WITH SOUL

Travertine’s warm tones, natural imperfections, and soft tactility brilliantly express the materiality of the Earth, fast making it a stone of choice for designers.

DESIGNS

A QUARTET OF EXPRESSIONS

THE GAMFRATESI EDIT

The contemporary color palette of this edit adds a new perspective to a modern design classic, complementing a wide variety of interior settings.

COLLABORATIONS

GUBI EXPLORES

CECIL COWORKING

GUBI is uniquely positioned to help you get ahead of the curve, creating a flexible workspace for your modern workforce.

HABITATS

HOME & WORK

THE DUAL-PURPOSE SPACE

Whether you have a dedicated home office or need to augment your existing living arrangements, there are simple ways to create a space for your best work.

HABITATS

PIONEERING WOMEN

CHANGING DESIGN

GUBI is exploring the extraordinary achievements of two groundbreaking mid-century female designers – and their impact on contemporary designers.

DESIGNS

PEACEFUL MOMENTS

HOME COLLECTION

There is something truly magical about taking a step back and allowing yourself to become fully present in each moment. Sometimes life seems to go by in a blur, and we lose ourselves in the midst of daily routines. While life feels like it’s on ‘fast-forward a peaceful home environment can give ample opportunities to press ‘pause’ anytime in the day.

COLLABORATIONS

ALCHEMIST RESTAURANT

SENSORY FEAST

Blending art, drama, gastronomy and spectacular visuals into one all-encompassing multisensory experience, the new Alchemist restaurant in Copenhagen.

HABITATS

INSPIRED BY NATURE

BEETLE CHAIR

Using hand-woven textiles, Camella Ehlke has brought a fresh expression to two GUBI Grace Chairs, designed by Tove Kindt-Larsen in 1936. The collaboration offers a roadmap for artfully and responsibly extending the longevity of great design, and reflects the values of creativity, courage and curiosity at the heart of GUBI..

DESIGNS

REDEFINING WORKSPACES

GUBI SPACES

GUBI is uniquely positioned to help you get ahead of the curve, creating a flexible workspace for your modern workforce.

DESIGNS