GUBI HOUSE
Location: Clerkenwell, London
Interior Design: GUBI Design Studio
Photography: Michael Sinclair
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
MR01 Initial Lounge Chair
1999 €Epic Coffee Table
Round1999 €Epic Dining Table
Round5999 €Semi Pendant
449 €Basket Sofa
3-seater6499 €Timberline Floor Lamp
799 €Obello Portable Lamp
249 €Violin Dining Chair
Fully Upholstered899 €Pedrera Coffee Table
1199 €Croissant Sofa
3-seater8999 €Croissant Lounge Chair
5999 €Moon Coffee Table
Round2499 €Pacha Lounge Chair
2999 €9464 Wall Lamp
599 €C-Chair Dining Chair
799 €CDC.1 Lounge Chair
Fully Upholstered2999 €Flaneur Sofa
2-seater3999 €IOI Side Table
899 €Masculo Dining Chair
Fully Upholstered1299 €Revers Lounge Chair
5499 €S-Table Dining Table
Rectangular Extendable4499 €Sejour Lounge Chair
4499 €Stay Sofa
Fully Upholstered4499 €Stemlite Floor Lamp
899 €Stemlite Pendant
499 €TS Coffee Table
Round1799 €Tail Dining Chair
High back2299 €Tail Dining Chair
Low back1499 €Daumiller Armchair
699 €Seine Portable Lamp
299 €9205 Table Lamp
699 €V11 Lounge Chair
4499 €V11 Ottoman
1799 €Moon Dining Table
Round6499 €Bat Lounge Chair
Fully Upholstered2499 €Bat Dining Chair
Fully Upholstered1199 €Dédal Shelf
299 €Gravity Table Lamp
699 €Howard Chandelier
1199 €Masculo Lounge Chair
Fully Upholstered2299 €Randaccio Wall Mirror
699 €TS Console
1299 €Wonder Sofa
3-seater with armrests9999 €Doric Coffee Tables
2499 €Beetle Lounge Chair
2299 €Bestlite BL4 Floor Lamp
1199 €1972 Pendant
899 €Model 597 Floor Lamp
899 €9209 Table Lamp
799 €Aspide Table Lamp
599 €Matégot Trolley
799 €Turbo Pendant
899 €Carmel Coffee Table
1499 €Multi-Lite Portable Lamp
399 €
NEXT CHAPTERS