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This season, Copenhagen-based GUBI and New York’s Noah cross the Atlantic to come together in a creative fusion of fashion and design. Inspired by a shared passion for the free and easy coastal lifestyle, the exclusive collaboration features four colourful editions of the MR01 Outdoor Lounge Chair and a five-piece capsule collection.



Authentic, cross-generational and a tad rebellious, Noah and GUBI share a respect for the classic, a love for the modern, and an appreciation of the timeless. Where Noah’s coastal vision is shaped by East-Coast America, GUBI’s longstanding relationship with shoreside style is shaped by its roots at the Copenhagen dockside – and reflected in the fish adorning the GUBI logo. GUBI x Noah brings together cutting-edge New York fashion with contemporary Copenhagen design in a celebration of carefree coastal living. Where Noah’s coastal vision is shaped by East-Coast America, GUBI’s longstanding relationship with shoreside style is influenced by its roots at the Copenhagen dockside.



Embodying the best of both brands, the collaboration comprises a ready-to-wear summer apparel and accessory line and a special edition of the MR01 Outdoor Lounge Chair by Mathias Steen Rasmussen. For the GUBI x Noah special edition, four new colors have been selected in rope engineered from a high-performance, waterproof polyester used for speed sailing. Made for meditation and relaxation, the MR01 in outdoor-ideal iroko wood is the epitome of laidback living, its distinctive rope seat making an unmistakable nod to nautical style.



The collaboration continues in a five-piece collection consisting of an oversized beach towel, water-resistant 5-panel hat, swim shorts, tote bag, and boat-neck sweater. From June 13, The apparel capsule is exclusively available at Noah and Storm Fashion.






Founded by Estelle Bailey-Babenzien and Brendon Babenzien, former design director of Supreme, Noah combines Brendon’s design talent and background in subcultures including skateboarding, surfing, and NYC nightlife, with Estelle’s history as a creative director. Walking the line between preppy and punk, Noah’s aesthetic and product line draws strongly from the coastal way of life, referencing the ocean and nautical culture in its palettes and patterns.



Mathias Rasmussen conceived the MR01 as a lounge chair that could be used while meditating – a comfortable, gently inclined, low lounge seat in which one could relax, feet to the floor, and relish the calming sensation of floating while remaining grounded. The lightweight chair was always intended to be versatile and nomadic, traveling easily around the home as the user wishes. With the MR01 Initial Outdoor Lounge Chair to the collection, the comfort, flexibility, and sculptural beauty of Rasmussen’s ground-breaking design can now be enjoyed outside.