GUBI HOUSE
Location: Clerkenwell, London
Interior Design: GUBI Design Studio
Photography: Michael Sinclair
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
Moon Coffee Table
RoundCDC.1 Lounge Chair
Fully UpholsteredMoon Dining Table
RoundBat Dining Chair
Fully UpholsteredTS Console
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
MR01 Initial Lounge Chair
$2,999Epic Coffee Table
Round$2,499Epic Dining Table
Round$7,999Semi Pendant
$599Basket Sofa
3-seater$8,999Timberline Floor Lamp
$1,299Obello Portable Lamp
$299Violin Dining Chair
Fully Upholstered$1,999Pedrera Coffee Table
$1,799Croissant Sofa
3-seater$11,999Croissant Lounge Chair
$7,999- 4 colors available
Moon Coffee Table
Round$3,499 Pacha Lounge Chair
$4,9999464 Wall Lamp
$699C-Chair Dining Chair
$1,199- 2 colors available
CDC.1 Lounge Chair
Fully Upholstered$4,499 Flaneur Sofa
2-seater$4,999IOI Side Table
$1,299- 4 colors available
Masculo Dining Chair
Fully Upholstered$1,999 Revers Lounge Chair
$6,999- 2 colors available
S-Table Dining Table
Rectangular Extendable$6,499 Sejour Lounge Chair
$5,999Stay Sofa
Fully Upholstered$5,999Stemlite Floor Lamp
$1,299Stemlite Pendant
$799TS Coffee Table
Round$1,999Tail Dining Chair
High back$2,799Tail Dining Chair
Low back$1,799Daumiller Armchair
$899Seine Portable Lamp
$3999205 Table Lamp
$1,199V11 Lounge Chair
$5,499V11 Ottoman
$2,299- 4 colors available
Moon Dining Table
Round$8,999 - 3 colors available
Bat Lounge Chair
Fully Upholstered$3,499 - 20 colors available
Bat Dining Chair
Fully Upholstered$1,499 - 3 colors available
Dédal Shelf
$449 Gravity Table Lamp
$799Howard Chandelier
$2,499- 3 colors available
Masculo Lounge Chair
Fully Upholstered$2,799 Randaccio Wall Mirror
$1,499- 14 colors available
TS Console
$1,799 Wonder Sofa
3-seater with armrests$12,999Doric Coffee Tables
$3,499- 4 colors available
Beetle Lounge Chair
$2,499 Bestlite BL4 Floor Lamp
$1,7991972 Pendant
$1,199Model 597 Floor Lamp
$1,1999209 Table Lamp
$999Aspide Table Lamp
$799Matégot Trolley
$1,199Turbo Pendant
$1,299Carmel Coffee Table
$1,999Multi-Lite Portable Lamp
$499
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