GUBI HOUSE
Location: Clerkenwell, London
Interior Design: GUBI Design Studio
Photography: Michael Sinclair
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
MR01 Initial Lounge Chair
€1,999Epic Coffee Table
Round€1,999Epic Dining Table
Round€5,999Semi Pendant
€449Basket Sofa
3-seater€6,499Timberline Floor Lamp
€799Obello Portable Lamp
€249Violin Dining Chair
Fully Upholstered€899Pedrera Coffee Table
€1,199Croissant Sofa
3-seater€8,999Croissant Lounge Chair
€5,999Moon Coffee Table
Round€2,499Pacha Lounge Chair
€2,9999464 Wall Lamp
€599C-Chair Dining Chair
€799CDC.1 Lounge Chair
Fully Upholstered€2,999Flaneur Sofa
2-seater€3,999IOI Side Table
€899Masculo Dining Chair
Fully Upholstered€1,299Revers Lounge Chair
€5,499S-Table Dining Table
Rectangular Extendable€4,499Sejour Lounge Chair
€4,499Stay Sofa
Fully Upholstered€4,499Stemlite Floor Lamp
€899Stemlite Pendant
€499TS Coffee Table
Round€1,799Tail Dining Chair
High back€2,299Tail Dining Chair
Low back€1,499Daumiller Armchair
€699Seine Portable Lamp
€2999205 Table Lamp
€699V11 Lounge Chair
€4,499V11 Ottoman
€1,799Moon Dining Table
Round€6,499Bat Lounge Chair
Fully Upholstered€2,499Bat Dining Chair
Fully Upholstered€1,199Dédal Shelf
€299Gravity Table Lamp
€699Howard Chandelier
€1,199Masculo Lounge Chair
Fully Upholstered€2,299Randaccio Wall Mirror
€699TS Console
€1,299Wonder Sofa
3-seater with armrests€9,999Doric Coffee Tables
€2,499Beetle Lounge Chair
€2,299Bestlite BL4 Floor Lamp
€1,1991972 Pendant
€899Model 597 Floor Lamp
€8999209 Table Lamp
€799Aspide Table Lamp
€599Matégot Trolley
€799Turbo Pendant
€899Carmel Coffee Table
€1,499Multi-Lite Portable Lamp
€399
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