SHINE LIKE THE SEVENTIES
FALL 22 COLOR DROP
THE EARTHY, HIGH-GLOSS COLOR PALETTES OF THE 1970S ARE BACK
In the 1970s, we went crazy for color. Bold shades, earthy tones, playful accents, gleaming neutrals – the full spectrum from subtle to striking. Now, we are in the midst of a retro renaissance, as the tones and textures of the decade’s distinctive aesthetic are en vogue all over again.
In tune with the rise of retro, GUBI unveils new colors for iconic lighting designs such as Semi, Grashoppä and Turbo – inspired by the natural accents, glossy textures, and warm earth tones of 1970s style.
BY CLAUS BONDERUP AND TORSTEN THORUP
An icon of Danish design first produced in 1968, the Semi Pendant by Claus Bonderup and Torsten Thorup was one of the most sought-after lighting fixtures throughout the 1970s and ’80s. With the style of those decades once again in fashion, GUBI has expanded the Semi Collection with three new color options inspired by the distinctive interior palette of the period: Roasted Pumpkin, Fennel Seed, and Dark Cocoa.
ROASTED PUMPKIN, FENNEL SEED, DARK COCOA
The trio of new finishes bring the colors of nature into the home – autumnal earth tones that reference the comforting flavors of the fall. Roasted Pumpkin pays homage to the burnt orange accents that characterized carpets and countertops in the ‘70s home. Soft and welcoming, with a touch of gold, it is a bold, balanced, and cozy color.
The Fennel Seed edition is a rich, rustic, smoky green – a nod to the 70s’ love of avocado and olive and a connection to leafiness of forest landscapes. The final variant, Dark Cocoa, is a striking gray-brown that emphasizes the flared silhouette of the pendant, contrasting effectively with any surrounding neutrals.
The new editions all feature high-gloss finishes on the outer shade, referencing a taste for gleaming, reflective surfaces that emerged in the later years of the ’70s and persisted into the following decade. The inside of the shade is finished with an off-white matt, creating contrast and maximizing the spread of light.
BY GRETA M. GROSSMAN
One of the 20th century’s most pioneering and playful modernist designs, Greta M. Grossman’s Gräshoppa Lamp expands into three glossy new colors, channeling the glitzier side of 1970s style. The new editions introduce Alabaster White, Walnut Brown and Black to the Gräshoppa’s already wide-ranging palette, giving the collection’s Floor Lamp, Table Lamp and Pendant a versatile selection of high-shine finish options.
BLACK, WALNUT BROWN, ALABASTER WHITE
GUBI’s launch of new colors for the Gräshoppa Collection coincides with a renewed global appreciation for 1970s aesthetics – characterized by earthy, natural shades, as well as shiny, gleaming surfaces. The two new finishes capture both the love of nature and the inclination towards high-gloss textures that defined the decade.
BY LOUIS WEISDORF
Louis Weisdorf’s sculptural classic of the 1960s is launching in an Alabaster White finish, allowing the much-loved GUBI design to complement an even wider variety of interior palettes. The new off-white color introduces a note of warmth to the shade, with a glossy, high-shine finish injecting a touch of glitz.
First designed in 1965 but not produced until 1967, Weisdorf's pendant design remained hugely popular throughout the 1970s, its curving, sculptural structure adding visual appeal to every ceiling it adorned. Made from 12 spiraling layers, the flower-like orb of the shade was inspired by traditional Japanese rice paper lamps, giving the pendant an airy lightness. The Alabaster White edition has a glossy on the outer edge of the shade, with a matt finish on the inside, creating nuanced contrasts of light and texture.
ALABASTER WHITE, SEMI-MATT WHITE
GUBI produces Weisdorf’s Turbo Pendant in two sizes – large and small – in both Alabaster White and a plain semi-matt White. A perennial favorite of both modern homes and public spaces, the Turbo is the perfect example of Weisdorf's affinity with geometric forms and his attraction to repeating elements that characterizes much of his work. In GUBI’s new finish, Weisdorf’s classic is granted a newfound softness and depth.
Alongside the avocado, terracotta, and earth tones for which ’70s interiors are renowned, off-whites, beiges and creams became hugely popular, especially in the later years of the decade, as a neutral counterbalance to stronger shades. At the same time, glossy, gleaming surfaces found their way into homes around the world, introducing a touch of deco-inflected futurism.