GUBI x (di)vision

COPENHAGEN FASHION WEEK SS23 RECAP

For Copenhagen Fashion Week SS23, GUBI & (di)vision got together to create a fashion-meets-furniture catwalk collaboration inspired by Francis Ford Coppola’s 1979 Vietnam war epic, Apocalypse Now. Presented in a stunning forested pocket set against the post-industrial landscape of Refshaleøen, the show won the hearts of the international press and has been nominated for Elle Awards’ Fashion Event of the Year 2021/2022.

 
 

"When working with upcycling, our mindset is that we have to work with what is already there, and for our SS23 collection, we had this thought: What if there actually wasn’t anything left, what would we then work with? It is an almost apocalyptic mindset, but we also want the runway to be a break from all the noise, and from all the doomsday thoughts that a lot of people have."

 

- Nanna Wick, co-founder, (di)vision

"Everything that we work with has been discarded at some point - maybe it was old, or there was a mistake in the fabric - for some reason, it was not selected. Then we find it and work with it and bring it back. It is a process of reclaiming something that otherwise would not have been used and giving it a new purpose."

 

- Nanna Wick, co-founder, (di)vision

GUBI AND (DI)VISION ON THE RUNWAY AT COPENHAGEN FASHION WEEK

 

 

This August, GUBI and (di)vision got together for Copenhagen Fashion Week, showcasing a fashion-meets-furniture runway collaboration built on the shared values of creativity, courage, and curiosity.

 

 

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