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For 3daysofdesign 2023, GUBI presented a newly refurbished showroom featuring bold new designs and reissued classics from GamFratesi, Weisdorf, Wikkelsø, Frattini and Tynell, as well as the meeting of New York fashion and Copenhagen design in GUBI x Noah’s exclusive collaboration, inspired by the timeless allure of coastal life.

Presented for the first time at GUBI Salone 2023, a series of exclusive reintroductions from two giants of design, Paavo Tynell and Gianfranco Frattini, were displayed in GUBI's newly refurbished showroom. Alongside the new lighting collections, bold new designs and reissued classics from GamFratesi, Weisdorf and Wikkelsø were presented for the first time.

During 3daysofdesign, GUBI and preppy-meets-punk New York apparel brand Noah joined forces in a creative fusion of fashion and furniture. Founded by Estelle Bailey-Babenzien and Brendon Babenzien, Noah combined Brendon's design talent and background in subcultures such as skateboarding, surfing, and NYC nightlife, with Estelle's experience as a creative director. The GUBI x Noah collection embodied the finest aspects of both brands and was witnessed for the first time at 3daysofdesign.