GUBI brings an immersive experience to 3daysofdesign 2025, unveiling its creative vision for the year ahead through four carefully curated spaces. From iconic reissues to bold new collaborations, the showcase spans generations of design, each installation crafted to engage the senses, stir emotion, and spark inspiration.

Top model Josephine Skriver and her husband, musician Alexander DeLeon, crafted a sanctuary perched between mountains and sea—a place that married Danish minimalism with Californian ease.

Seamlessly blending into the landscape, this house by architect Manuel Aires Mateus remains almost invisible at first glance.

A centerpiece of the University City of Lisbon, the majestic Rectory building is a prime example of early Portuguese modernism. Commissioned in the 1930s as part of the "university neighborhood" project, it was designed by architect Porfírio Pardal Monteiro and completed in 1961, after his death.

For centuries, Porto’s merchants and middle class competed with the Church for control of the city. Ironically, in 1841, Queen Maria II gave the merchants the land where the Convent of São Francisco once stood to build the Stock Exchange.

Founded in 1796 as the Royal Public Library of the Court, the National Library of Portugal took over 170 years to find its permanent home, after two temporary locations. Designed in 1952, it was Portugal’s first modern library and the final work of architect Porfírio Pardal Monteiro, completed in 1969 after his death.

An ode to nature and the joy of time spent outside, GUBI’s Alfresco promises a world of creativity, freedom, and the delights of living seamlessly.

From contemporary dining in eclectic, bohemian settings to indulgent evenings of fine dining in airy, new-Nordic kitchens, GUBI’s dining chairs are designed to elevate any dining experience.

In the historic heart of Hyères, close to France’s Mediterranean coast, the Haussmannian facade of Hotel Lilou conceals a chic and timeless interior that honors the hotel’s heyday in the early 20th century.

Embrace the essence of autumnal warmth and winter’s cozy charm with GUBI’s versatile portable lamp collection, designed to be dynamic mood setters.

In 2013, GUBI made design history with the launch of the Beetle Chair by GamFratesi. Then five years later, it happened again with the Bat. Now, the story of these pioneering designs enters a new chapter, with the launch of the Beetle and Bat in recycled plastic.

In the picturesque Provençal village of Mane, Fabien Piacentino and his family have overseen life at the historic hotel Le Couvent des Minimes for over a decade.

A multi-talented figurehead in the fashion world and a keen ceramic artist with a gift for interior design, Anouk Yve relishes the serenity of village life in the northern Netherlands.

Natural stone creates contrast, warmth texture and a connection to natur - a timeless trend bringing lasting elegance you living space.

GUBI invites visitors to discover and explore the intersection of color and texture – the point where shade and surface meet, and the emotions they inspire as a result.

GUBI and UNICEF launch Young Hopes Campaign: 100% of the profits from the sale of a limited edition of 100 of Pierre Paulin’s iconic chair to support health and education for children around the world.

Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors.

Entrepreneur, collector, and creative tour de force behind Shanghai’s 20C GALLERY, Cao Feng maintains a delicate balance of tradition and modernity in his extraordinary countryside holiday home outside of Beijing.

The co-founding architect behind NYC’s visionary development firm Tankhouse, Sebastian Mendez lifts the lid on Brooklyn living – in the pioneering home he created.

Fuse a 1920s Spanish colonial revival style building with a curvilinear extension and have design maven Kelly Wearstler layer the space. A beachside haven with a sophisticated sensibility is the result.

The stunning villa on the shores of Lake Como was originally built in the 18th century for count Andrea Lucini-Passalacqua for the pleasures of love, food, friendship & the fine Italian art of dolce far niente — doing nothing & enjoying it.

In the heart of Downtown Brooklyn, Nine Chapel is the new landmark by design-driven developer Tankhouse and award-winning architecture firm SO-IL. Featuring furniture and lighting curated by GUBI, its apartments represent the perfect marriage of design and architecture.

GUBI cuts the cord on the iconic Multi-Lite Lamp and sets the new portable edition free. The perfect companion for spontaneous moments in peculiar places and spectacular spaces.

This Fall, we rediscover and reintroduce lost treasures of design history for the present generation. Reemerging trends from past decades set the mood, with playful and geometric shapes and boldness in materials: Hand-stitched bamboo, brass craftsmanship, gleaming chrome, super-smooth leathers, strokable bouclés, velvety chenilles – as well as a fresh, tactile take on seersucker.

From September and throughout 2023, GUBI invites Parisians to explore GUBI’s exclusive residency at Silvera’s showroom on Boulevard Saint-Germain, bringing an extended collection of visionary furniture and landmark lighting to the French capital.

Combining the mind of an engineer with the soul of an artist, Paavo Tynell was one of the greatest lighting designers and metal craftsmen of the 20th century. In GUBI’s newest publication, RAISONNÉ 03, we explore the extraordinary body of work produced over Tynell’s six-decade career.

Arriving in Helsinki, or departing from it, travelers are met by design masterworks from some of the greatest figures in 20th-century Finnish design. Completed in 1919, Helsinki Central Station features art nouveau architecture by Eliel Saarinen, sculpture by Emil Wikström, and lighting by Paavo Tynell.

A single piece of design is a snapshot of a specific moment in time. A design collection, by contrast, represents an entire story. all over the world, collectors are telling Tynell’s.

This season, Copenhagen-based GUBI and New York’s Noah cross the Atlantic to come together in a creative fusion of fashion and design. Inspired by a shared passion for the free and easy coastal lifestyle, the exclusive collaboration features four colourful editions of the MR01 Outdoor Lounge Chair and a five-piece capsule collection.

For 3daysofdesign 2023, GUBI presented a newly refurbished showroom featuring bold new designs and reissued classics from GamFratesi, Weisdorf, Wikkelsø, Frattini and Tynell, as well as the meeting of New York fashion and Copenhagen design in GUBI x Noah’s exclusive collaboration, inspired by the timeless allure of coastal life.

For Milan Design Week 2023, GUBI takes over the iconic Bagni Misteriosi to stage an immersive sensory spectacle. GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.

In TEN, a selected group of creatives pays homage to a chair that has cemented itself in our collective imagination. Ten personalities from the worlds of fashion, art, architecture, and music have been invited to take part in a cultural project that investigates and responds to the potential of the Beetle Chair.

Summer is the season of fun, freedom, and flexibility. GUBI’s SS23 Collection includes lightweight outdoor furniture and lighting that let you easily configure and reconfigure outdoor living areas to take advantage of the changing light and shade through the day, into the night, and across the season.

GUBI Raisonné 02 is an homage to the design lovers around the world and the soulful habitats they curate. Get inspired as we visit the domains of GUBI in residential and hospitality settings around the world.

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

Alfred Bramsen has been in love with Japan since he was a child. Alongside a strong affinity for colour, Bramsen’s love of all things Japanese is evident everywhere — from the clothes he wears, to the tones in his work and the interior design of his private habitat.

To Danish/Turkish visual artist Evren Tekinoktay home is a shelter from the storms, a shield against a crazy, busy, sometimes brutal world. The ambience that rules her personal terrain is warm and welcoming.

Chrome is back. As 1980s style returns to interiors in a burst of vivid primary colors, graphic patterns, and gleaming metal, chrome is once again in the material palette. Bold and eye-catching, it brings a flash of silver and a shimmer of luxury into every space it touches.

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

Every restaurant in Aamann’s family of Copenhagen dining venues is unique in both menu and design, though they are all linked by a common thread: honest, high-quality materials; a warm, inviting, and comfortable atmosphere; and a distinctly Danish identity. Aamann’s Genbo creates engagingly eclectic ambience with the Daumiller armchair

In the heart of Brooklyn, at the threshold between the up-and-coming ex-industrial neighborhood of Gowanus and the leafy residential hub of Boerum Hill, something new is taking shape. Here, the design-driven development firm Tankhouse is unfolding its vision for urban housing in the area.

The Beetle Chair’s unique success as a design is rooted in its distinctive fusion of artisanal craftsmanship and technologically advanced production techniques. Like the insect that inspired it, the chair combines an almost mechanical exactitude of form with an organic, contoured softness. 

GUBI is devoting this fall to the time we spend together in our homes. There is something very precious about sharing the same space – something that cannot be replicated at a distance. When we are eye to eye in each other’s presence – together, intimate, and unfiltered – we can truly connect.

In the 1970s, we went crazy for color. Bold shades, earthy tones, playful accents, gleaming neutrals – the full spectrum from subtle to striking. Now, we are in the midst of a retro renaissance, as the tones and textures of the decade’s distinctive aesthetic are en vogue all over again.

For Copenhagen Fashion Week SS23, GUBI & (di)vision got together to create a fashion-meets-furniture catwalk collaboration inspired by Francis Ford Coppola’s 1979 Vietnam war epic, Apocalypse Now.

One of the most talked-about restaurants to open in the Spanish capital, Desde 1911 is a gastronomic homage to Madrid’s history as one of the great port cities – and a tribute to the family fishing heritage of its owners María Juliana Azpíroz and Evaristo García. A key element of the space is Marcel Gascoin’s C-Chair.

For Copenhagen Fashion Week SS23, GUBI & (di)vision got together to create a fashion-meets-furniture catwalk collaboration inspired by Francis Ford Coppola’s 1979 Vietnam war epic, Apocalypse Now.

Throughout 3daysofdesign, GUBI presents a special celebration of al fresco living, as well as featuring new collections by renowned 20th-century visionaries such as Joe Colombo and contemporary design duo GamFratesi.

In collaboration with the renowned New York designer furniture store, GUBI hosts a celebration of the Bohemian 72 Collection – a family of Crespi’s designs recreated from her original drawings, now in production for the very first time.

Carefully curated and intuitively iconic. That's been the spirit of GUBI since 1967. Rediscovering the heart of historical pieces and seeing how a contemporary vibe can help us write new chapters and find harmony in the eclectic.

Using hand-woven textiles, Camella Ehlke has brought a fresh expression to two GUBI Grace Chairs, designed by Tove Kindt-Larsen in 1936. The collaboration offers a roadmap for artfully and responsibly extending the longevity of great design, and reflects the values of creativity, courage and curiosity at the heart of GUBI.

Breaking down the boundaries between inside and out, venturing into the open air with a refreshing new, all-encompassing, contextual take on outdoor design, adding new collections from archival and contemporary designers, as well as introducing outdoor versions of the existing indoor portfolio.

The Bohemian 72 Collection brings together Gabriella Crespi’s interest in natural materials, her fascination with stacked sculptural forms, and her curiosity about Eastern cultures and philosophies, honed over years of travel.

This February, GUBI’s signature design vision will be on show at Copenhagen Fashion Week, thanks to an exciting collaboration with the newly launched fashion agency Blonde Studio.

We invited Danish artist and sculptor Josefine Winding to navigate the space between art and design through a series of six sculptural side tables created in collaboration with GUBI.

With a passion for lighting, GUBI’s collection balances the functional with the aesthetic.

GUBI's modular Pacha Collection by Pierre Paulin responds to changing living habits with a playful and contemporary take on a typology made popular by the 1970s trend for low-level living.

The contemporary color palette of this edit adds a new perspective to a modern design classic, complementing a wide variety of interior settings.

GUBI is uniquely positioned to help you get ahead of the curve, creating a flexible workspace for your modern workforce.

Whether you have a dedicated home office or need to augment your existing living arrangements, there are simple ways to create a space for your best work.

GUBI is exploring the extraordinary achievements of two groundbreaking mid-century female designers – and their impact on contemporary designers.

There is something truly magical about taking a step back and allowing yourself to become fully present in each moment. Sometimes life seems to go by in a blur, and we lose ourselves in the midst of daily routines. While life feels like it’s on ‘fast-forward a peaceful home environment can give ample opportunities to press ‘pause’ anytime in the day.

Blending art, drama, gastronomy and spectacular visuals into one all-encompassing multisensory experience, the new Alchemist restaurant in Copenhagen.

Using hand-woven textiles, Camella Ehlke has brought a fresh expression to two GUBI Grace Chairs, designed by Tove Kindt-Larsen in 1936. The collaboration offers a roadmap for artfully and responsibly extending the longevity of great design, and reflects the values of creativity, courage and curiosity at the heart of GUBI..

GUBI is uniquely positioned to help you get ahead of the curve, creating a flexible workspace for your modern workforce.