An ode to nature and the joy of time spent outside, GUBI’s Alfresco promises a world of creativity, freedom, and the delights of living seamlessly.

GUBI brings an immersive experience to 3daysofdesign 2025, unveiling its creative vision for the year ahead through four carefully curated spaces. From iconic reissues to bold new collaborations, the showcase spans generations of design, each installation crafted to engage the senses, stir emotion, and spark inspiration.

Embrace the essence of autumnal warmth and winter’s cozy charm with GUBI’s versatile portable lamp collection, designed to be dynamic mood setters.

Natural stone creates contrast, warmth texture and a connection to natur - a timeless trend bringing lasting elegance you living space.

Shimon Ovadia sees the world through a design lens. He was born in Jerusalem and moved to Brooklyn, NYC, with his family at the age of four. Growing up, Shimon often helped his father who owned a children’s apparel company, and his childhood, no doubt, shaped his outlook and choice of career.

The Beetle Chair’s unique success as a design is rooted in its distinctive fusion of artisanal craftsmanship and technologically advanced production techniques. Like the insect that inspired it, the chair combines an almost mechanical exactitude of form with an organic, contoured softness. 

GUBI's modular Pacha Collection by Pierre Paulin responds to changing living habits with a playful and contemporary take on a typology made popular by the 1970s trend for low-level living.

Using hand-woven textiles, Camella Ehlke has brought a fresh expression to two GUBI Grace Chairs, designed by Tove Kindt-Larsen in 1936. The collaboration offers a roadmap for artfully and responsibly extending the longevity of great design, and reflects the values of creativity, courage and curiosity at the heart of GUBI..