GUBI HOUSE
Location: Clerkenwell, London 
Interior Design: GUBI Design Studio 
Photography: Michael Sinclair 
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
- MR01 Initial Lounge ChairUSD 2,899
- Epic Coffee TableRoundUSD 4,699
- Epic Dining TableRoundUSD 8,399
- Semi PendantUSD 649
- Timberline Floor LampUSD 1,049
- Obello Portable LampUSD 329
- Violin Dining ChairFully UpholsteredUSD 2,399
- Croissant Sofa3-seaterUSD 14,699
- Croissant Lounge ChairUSD 8,399
- Moon Coffee TableRoundUSD 6,799
- Pacha Lounge ChairUSD 5,199
- 9464 Wall LampUSD 749
- C-Chair Dining ChairUSD 1,299
- CDC.1 Lounge ChairFully UpholsteredUSD 4,699
- IOI Side TableUSD 1,299
- Masculo Dining ChairFully UpholsteredUSD 2,099
- Revers Lounge ChairUSD 7,299
- S-Table Dining TableRectangular ExtendableUSD 6,799
- Sejour Lounge ChairUSD 6,299
- Stay SofaFully UpholsteredUSD 6,299
- Stemlite Floor LampUSD 1,399
- Stemlite PendantUSD 849
- TS Coffee TableRoundUSD 2,599
- Tail Dining ChairHigh backUSD 2,899
- Tail Dining ChairLow backUSD 1,899
- Daumiller ArmchairUSD 899
- Seine Portable LampUSD 419
- 9205 Table LampUSD 1,299
- V11 Lounge ChairUSD 5,799
- V11 OttomanUSD 2,399
- Bat Lounge ChairFully UpholsteredUSD 3,699
- Bat Dining ChairFully UpholsteredUSD 2,399
- Dédal ShelfUSD 469
- Gravity Table LampUSD 949
- Howard ChandelierUSD 1,899
- Masculo Lounge ChairFully UpholsteredUSD 2,899
- Randaccio Wall MirrorUSD 949
- TS ConsoleUSD 1,899
- Doric Coffee TablesUSD 3,699
- Beetle Lounge ChairUSD 3,099
- Bestlite BL4 Floor Lamp
- 1972 PendantUSD 1,899
- Model 597 Floor LampUSD 1,299
- Aspide Table LampUSD 849
- Matégot TrolleyUSD 1,299
- Turbo PendantUSD 1,399
- Carmel Coffee TableUSD 2,099
- Multi-Lite Portable LampUSD 549
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