A MATERIAL MAKEOVER
The veneer edition takes the organic, nature-inspired form of the original Beetle shell, and adapts it to accommodate the realities of working with veneer. The result translates the Beetle’s distinctive curves into a molded wooden shell, giving the chair a new material aesthetic without compromising the comfort for which it has become renowned, and expanding the design’s relevance to even more interior settings.
For the Beetle Collection, GamFratesi became captivated by the idea of translating the form of a beetle into a product for the home. The pair drew on the form and function of an archetypal beetle to create an iconic and ergonomic chair with a hard, yet supple, two-part outer shell with comfortable inner surface.
The Beetle Dining Chair can be customized in any one of a vast array of fabrics and materials, further echoing the versatility of its insect namesake. The distinctive silhouette enables the Beetle to carry bold colors with tactile expressions, or upholsteries can be color matched to the shell for a more understated finish.
On GUBI.com/Upholstery, you can explore all 270 suitable options from the GUBI Upholstery Collection.
GamFratesi has been working with GUBI since the inception of their studio and the development of the Beetle Chair. With their own dual heritage, Italian Enrico Fratesi and Danish Stine Gam share GUBI’s ability to synthesize seemingly opposing ideas – the classic and the contemporary, the intellectual and the sensual, the understated and the expressive, the manufactured and the unique. These juxtapositions, as well as the boldness and curiosity that drives their desire to find inspiration in unfamiliar territory, are epitomized in the Beetle.