GUBI SALONE 2023
– The baths, the Beetle, and the beauty of living beyond boundaries
For Milan Design Week 2023, GUBI took over the iconic Bagni Misteriosi to stage an immersive sensory spectacle. GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.
Within this extraordinary space, numerous style stories unfold. In and around the baths, a century of design brilliance is curated in one daring, definitive, and ever-evolving collection.
Different worlds meet and mingle. Materials, colors, textures, and atmospheres are brought together. Bold new designs are revealed alongside iconic pieces.
Interior crosses over into exterior, and transitional spaces emerge, inviting visitors to savor the carefree pleasures of a world unconfined by walls.
In TEN, a selected group of creatives pays homage to a chair that has cemented itself in our collective imagination. Ten personalities from the worlds of fashion, art, architecture, and music have been invited to take part in a cultural project that investigates and responds to the potential of the Beetle Chair.