GMG CHAISE LONGUE
BY GRETA M. GROSSMAN
The GMG Chaise Longue was designed in 1951 by Greta M. Grossman and with playful elegance it is perfectly angled for lounging whilst preserving all the streamlined qualities of a mid-century design.
The gmg chaise longue shows a strong interest in merging functionality and comfort, while simultaneously remaining a delicate and powerful design language, revealing unique, light and iconic touches. Representing a literal link between european design and californian modernism, grossman designed the gmg chaise longue by successfully combining her swedish fondness for colour and texture with the opportunities allowed by bright and open spaces of southern california.
“The fact that she is relatively unknown just makes the process for GUBI more interesting, as we have an honest opportunity to continue to convey Greta M. Grossman’s designs. Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback.”
JACOB GUBI, OWNER & CREATIVE DIRECTOR OF GUBI
GRETA M. GROSSMAN
Greta M. Grossman (1906–1999) was an innovator in the male-dominated worlds of mid-century industrial and interior design and architecture, gaining international recognition for her work.
She was born and educated in Sweden, setting up Studio – her first combined store and workshop – in Stockholm the same year she married musician Billy Grossman. With the onset of the Second World War, the pair emigrated to California where she worked as an architect. She was among the first to bring the Scandinavian modern aesthetic to southern California’s burgeoning modernist scene.