GUBI HOUSE
Location: Clerkenwell, London 
Interior Design: GUBI Design Studio 
Photography: Michael Sinclair 
Launch: 2024
The Modern British Townhouse
Inside an elegant townhouse on a cobbled street, GUBI unveils its first permanent London showroom – a vision of 100 years of modern design unfolding over four curated floors. 12 Charterhouse Square is GUBI’s first dedicated show-space in the UK, giving Londoners the chance to fully explore GUBI’s design universe in depth and in person.
GROUND FLOOR: BOUTIQUE CHIC
Showcasing lounge and dining furniture, the ground floor captures the elegance and charm of a boutique hotel, spread over three spaces: a lounge, a dining/reading room, and a meeting room. Classics of 20th-century lighting design by the likes of Paavo Tynell and Louis Weisdorf are presented alongside modern masterpieces such as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs, and new Vanity Mirrors, as well as Space Copenhagen Private Collection of storage and display furniture.
FIRST FLOOR: 1970S STYLE
On the first floor, GUBI House, London immerses guests in the laid-back and low-slung lounge living of the 1970s, with a grounding, earthy color palette, an integrated bar, and comfort-focused pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Highly characterful lighting designs include the Gianfranco Frattini’s tasseled Model 597.
SECOND FLOOR: COMMUNAL AND CONVIVIAL
The second floor captures the playfulness and color of a modern co-working club, and the relaxed intimacy of a modern bistro thanks to the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair.
THIRD FLOOR: KNITTED OUT FOR COMFORT
Things take on a distinctly bohemian feel at the top of the house. An eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection come together with Weisdorf’s head-turning Turbo Pendants. Instagram favorites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair catch the eye, while a relaxing living space, kitted out for comfort with Pacha Lounge Chairs, completes the scene.
The GUBI House Selection
- MR01 Initial Lounge Chair€1,999
- Epic Coffee TableRound€2,999
- Epic Dining TableRound€5,999
- Semi Pendant€449
- Timberline Floor Lamp€799
- Obello Portable Lamp€249
- Violin Dining ChairFully Upholstered€1,499
- Croissant Sofa3-seater€10,999
- Croissant Lounge Chair€5,999
- Moon Coffee TableRound€4,999
- Pacha Lounge Chair€2,999
- 9464 Wall Lamp€599
- C-Chair Dining Chair€899
- CDC.1 Lounge ChairFully Upholstered€2,999
- IOI Side Table€799
- Masculo Dining ChairFully Upholstered€1,299
- Revers Lounge Chair€5,499
- S-Table Dining TableRectangular Extendable€4,499
- Sejour Lounge Chair€4,499
- Stay SofaFully Upholstered€4,499
- Stemlite Floor Lamp€899
- Stemlite Pendant€499
- TS Coffee TableRound€1,799
- Tail Dining ChairHigh back€2,299
- Tail Dining ChairLow back€1,499
- Daumiller Armchair€699
- Seine Portable Lamp€299
- 9205 Table Lamp€699
- V11 Lounge Chair€4,499
- V11 Ottoman€1,799
- Bat Lounge ChairFully Upholstered€2,499
- Bat Dining ChairFully Upholstered€1,799
- Dédal Shelf€299
- Gravity Table Lamp€699
- Howard Chandelier€1,299
- Masculo Lounge ChairFully Upholstered€2,299
- Randaccio Wall Mirror€699
- TS Console€1,299
- Doric Coffee Tables€2,499
- Beetle Lounge Chair€2,499
- Bestlite BL4 Floor Lamp€1,199
- 1972 Pendant€899
- Model 597 Floor Lamp€899
- 9209 Table Lamp€799
- Aspide Table Lamp€599
- Matégot Trolley€799
- Turbo Pendant€899
- Carmel Coffee Table€1,499
- Multi-Lite Portable Lamp€399
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