BEETLE & BAT EMBRACES CIRCULARITY
In a major step towards more responsible production, GUBI has redeveloped GamFratesi’s beloved designs using a recycled-plastic composite. Utilizing advanced technology and customized material blends comprising over 50% recycled plastic, GUBI has been able to make production significantly more responsible, while retaining the same quality and performance as virgin plastic. Every variant of both Beetle and Bat will now be available in the new material – a leap forward in GUBI’s journey towards phasing out virgin plastic.
Taking its inspiration from the Beetle Lounge Chair, the elongated Beetle Sofa has a rounded, protective outer shell combined with a soft inside – just like a beetle.
BEETLE COLLLECTION
For the Beetle Collection, GamFratesi became captivated by the idea of translating the form of a beetle into a product for the home. The pair drew on the form and function of an archetypal beetle to create an iconic and ergonomic chair with a hard, yet supple, two-part outer shell with comfortable inner surface.
ENDLESS POSSIBILITIES
The Beetle Sofa can be customized in any one of a vast array of fabrics and materials, further echoing the versatility of its insect namesake. The distinctive silhouette enables the Beetle to carry bold colors with tactile expressions, or upholsteries can be color matched to the base for a more understated finish.
On GUBI.com/Upholstery, you can explore all suitable options from the GUBI Upholstery Collection.
GAMFRATESI
GamFratesi has been working with GUBI since the inception of their studio and the development of the Beetle Chair. With their own dual heritage, Italian Enrico Fratesi and Danish Stine Gam share GUBI’s ability to synthesize seemingly opposing ideas – the classic and the contemporary, the intellectual and the sensual, the understated and the expressive, the manufactured and the unique. These juxtapositions, as well as the boldness and curiosity that drives their desire to find inspiration in unfamiliar territory, are epitomized in the Beetle.