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By Greta M. Grossman

G-10 Floor Lamp

7.999 kr.

The G-10 Floor Lamp, designed in 1950 by the icon Greta M. Grossman, is another of her undiscovered designs. The lamp is characterised by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting polished brass details, which are all defining the lamp's unique look. The G-10 Floor Lamp has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design. The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.

  • Shade Color:Black Rough
ITEM NO: 10011921
    • Market Compliance:Europe e x . UK, AU-NZ
    • Design:G-10
    • Product Net Weight Kg:9.5
    • Gross Weight Kg:12.9
    • Gross Height Meter:1.5
    • Gross Length Meter:0.51
    • Gross Depth Meter:0.51
    • Lightbulb Socket:EU – E27 (Bulb not included)
    • Lumen Watt Recommended:810 Lumen (~ 6W-10W LED)
    • Lamp Height:141 cm
    • Lamp Stand:Ø27,5 cm
    • Shade Dimension:Ø36,5 x 22,5 cm
    • Cord Length:200 cm
    • Materials:Brass/Black Rough

The G-10 Floor Lamp, designed in 1950 by the icon Greta M. Grossman, is another of her undiscovered designs. The lamp is characterised by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting polished brass details, which are all defining the lamp's unique look. The G-10 Floor Lamp has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design. The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.

Giving the space a pleasant light.

 
 

INDUSTRIAL LUXE

 

The G-10 Floor Lamp, a creation of Greta M. Grossman dating back to 1950, stands as a testament to her ingenuity in design, yet remains one of her lesser-known masterpieces. This lamp is immediately recognizable by its unique lampshade that bathes any room in a warm, welcoming light. It also boasts a textured surface, enhanced by the striking contrast of polished brass details, all of which come together to define its singular aesthetic.

The lamp exudes a sophisticated and luxurious charm, seamlessly blending with an industrial feel, marking it as a piece that transcends time with its classic yet modern appeal. The G-10 lamp, like many of Grossman's creations, was produced in both America and her homeland, Sweden. This particular design draws heavily from the Swedish version. It was the tenth product Grossman designed for the Swedish manufacturer Bergboms, hence the designation G-10.

GRETA M. GROSSMAN

 

Greta M. Grossman (1906–1999) was an innovator in the male-dominated worlds of mid-century industrial and interior design and architecture, gaining international recognition for her work.

She was born and educated in Sweden, setting up Studio – her first combined store and workshop – in Stockholm the same year she married musician Billy Grossman. With the onset of the Second World War, the pair emigrated to California where she worked as an architect. She was among the first to bring the Scandinavian modern aesthetic to southern California’s burgeoning modernist scene.

 

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