In Perfect Harmony

In South Korea’s Bukchon Hanok Village, GUBI and Vorblick present The Happiness Project—a captivating pop-up experience set within a traditional Korean Hanok. This unique space invites visitors to immerse themselves in Korean heritage while exploring Bukchon’s iconic architecture. Seamlessly blending GUBI’s iconic designs with the villa’s authentic setting, the project highlights how the GUBI’s timeless pieces adapt effortlessly, bridging tradition, contemporary design, and the art of living well.