UNDISCOVER DESIGNS
Designed in the 1950s by Greta M. Grossman, the G-10 Pendant is another of her undiscovered designs. The pendant is characterised by its industrial look with a rough-surfaced lampshade and clean lines, but at the same time holds a soft, feminine and elegant silhouette - which to some draw associations to a woman’s hat that adorned the streets in the ’50s.
PLAYFUL AND EXPERIMENTAL
Always with a twist of humour, Grossman’s design encourages for playful and experimental installations in pairs or clusters. However, the pendant looks great as a single feature over a dining table as well. The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.
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GRETA M. GROSSMAN
Greta M. Grossman (1906–1999) was an innovator in the male-dominated worlds of mid-century industrial and interior design and architecture, gaining international recognition for her work.
She was born and educated in Sweden, setting up Studio – her first combined store and workshop – in Stockholm the same year she married musician Billy Grossman. With the onset of the Second World War, the pair emigrated to California where she worked as an architect. She was among the first to bring the Scandinavian modern aesthetic to southern California’s burgeoning modernist scene.