A CENTURY OF DESIGN BRILLIANCE IN ONE DARING, DEFINITIVE, AND EVER-EVOLVING COLLECTION.
In TEN, a selected group of creatives pays homage to a chair that has cemented itself in our collective imagination. Ten personalities from the worlds of fashion, art, architecture, and music have been invited to take part in a cultural project that investigates and responds to the potential of the Beetle Chair.
Iconic designer Pierre Paulin’s vision was to create a sensation of ‘sitting on clouds’. A little ahead of its time in 1975, the modular Pacha Collection is finally coming into its own as GUBI reissues this timeless and characterful collection.
The Bestlite Collection, designed by Robert Dudley Best, has been in continuous production since 1930. Developed at the end of the revolutionary Bauhaus movement, the collection’s utilitarian forms and clean lines are strongly representative of the period.
Venture deeper into the GUBI universe in our newly refurbished showroom. Discover bold new designs and reissued classics from GamFratesi, Wikkelsø, Frattini and Tynell. Witness the meeting of New York fashion and Copenhagen design in GUBI x Noah’s exclusive collaboration, inspired by the timeless allure of coastal life.