Beetle Soft Meeting Chair
Design by GamFratesiSince its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft - a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.
A tactile update to the modern seating icon that is the Beetle, Beetle Soft brings an inviting fluidity and an expressive comfort to one of GUBI’s most beloved designs. Preserving the chair’s characteristic silhouette and structural integrity, it introduces looser, wadding-style upholstery, a piping-free finish, and a more relaxed visual language that places tactility and comfort at the forefront of its aesthetic. A new generation of upholstery options enhances the chair’s plush texture and visible softness, reinforcing its connection to the relaxed design ethos of the 1970s. The result is a chair perfectly suited to contemporary, comfort-driven interiors.
Gamfratesi
GamFratesi has been working with GUBI since the inception of their studio and the development of the Beetle Chair. With their own dual heritage, Italien Enrico Fratesi and Danish Stine Gam share GUBI's ability to synthesize seemingly opposing ideas - the classic and the contemporary, the intellectual and the sensual, the understated and the expressive, the manufactured and the unique. These juxtapositions, as well as the boldness and curiosity that drives their desire to find inspiration in unfamiliar territory, are epitomized in the Beetle.