A MATERIAL MAKEOVER
The veneer edition takes the organic, nature-inspired form of the original Beetle shell, and adapts it to accommodate the realities of working with veneer. The result translates the Beetle’s distinctive curves into a molded wooden shell, giving the chair a new material aesthetic without compromising the comfort for which it has become renowned, and expanding the design’s relevance to even more interior settings.
A MODERN CLASSIC
In nature, the beetle is highly versatile and adaptable. Likewise, GamFratesi’s design has proven extraordinarily versatile, allowing the creation of an expansive and ever-growing furniture family. Thanks to the adaptability of its original design language, the Beetle Collection has grown to include chairs for every function.
GamFratesi has been working with GUBI since the inception of their studio and the development of the Beetle Chair. With their own dual heritage, Italian Enrico Fratesi and Danish Stine Gam share GUBI’s ability to synthesize seemingly opposing ideas – the classic and the contemporary, the intellectual and the sensual, the understated and the expressive, the manufactured and the unique. These juxtapositions, as well as the boldness and curiosity that drives their desire to find inspiration in unfamiliar territory, are epitomized in the new veneer iteration and the wider Beetle Collection.