GUBI ON DESIGN 
 
Follow us as we take a deep dive into the world of design and its creators.

The Beetle Chair’s unique success as a design is rooted in its distinctive fusion of artisanal craftsmanship and technologically advanced production techniques. Like the insect that inspired it, the chair combines an almost mechanical exactitude of form with an organic

MAKING OF AN ICON

GUBI is devoting this fall to the time we spend together in our homes. There is something very precious about sharing the same space – something that cannot be replicated at a distance. When we are eye to eye in each other’s presence – together, intimate, and unfiltered – we can truly connect.

FACE TO FACE

In the 1970s, we went crazy for color. Bold shades, earthy tones, playful accents, gleaming neutrals – the full spectrum from subtle to striking. Now, we are in the midst of a retro renaissance, as the tones and textures of the decade’s distinctive aesthetic are en vogue all over again.

SHINE LIKE THE SEVENTIES

For Copenhagen Fashion Week SS23, GUBI &amp; (di)vision got together to create a fashion-meets-furniture catwalk collaboration inspired by Francis Ford Coppola’s 1979 Vietnam war epic, Apocalypse Now.

(di)vision SHOW RECAP

This August, GUBI and (di)vision got together for Copenhagen Fashion Week, showcasing a fashion-meets-furniture runway collaboration built on the shared values of creativity, courage, and curiosity.

GUBI X (di)vision

One of the most talked-about restaurants to open in the Spanish capital, Desde 1911 is a gastronomic homage to Madrid’s history as one of the great port cities – and a tribute to the family fishing heritage of its owners María Juliana Azpíroz and Evaristo García. A key element of the space is Marcel Gascoin’s C-Chair.

A NORDIC TOUCH

GUBI marked 3daysofdesign 2022 by bringing the outside in, opening the doors of the showroom for a special celebration of alfresco living. Alongside the unveiling of new furniture collections by the likes of Joe Colombo and GamFratesi

3 DAYS OF THE WORLD OUTDOORS

Throughout 3daysofdesign, GUBI presents a special celebration of al fresco living, as well as featuring new collections by renowned 20th-century visionaries such as Joe Colombo and contemporary de- sign duo GamFratesi.

3DAYSOFDESIGN

In collaboration with the renowned New York designer furniture store, GUBI hosts a celebration of the Bohemian 72 Collection – a family of Crespi’s designs recreated from her original drawings, now in production for the very first time.

<h3 class="headerTwo">BOHEMIAN 72 ENCHANTS NEW YORK</h3>

Using hand-woven textiles, Camella Ehlke has brought a fresh expression to two GUBI Grace Chairs, designed by Tove Kindt-Larsen in 1936. The collaboration offers a roadmap for artfully and responsibly extending the longevity of great design, and reflects the values of creativity, courage and curiosity at the heart of GUBI.

<h3 class="headerTwo">FASHION IN FURNITURE</h3>

<div>
<div>
<div>
Breaking down the boundaries between inside and out, venturing into the open air with a refreshing new, all-encompassing, contextual take on outdoor design, adding new collections from archival and contemporary designers, as well as introducing outdoor versions of the existing indoor portfolio.
</div>
</div>
</div>

GUBI GOES Al FRESCO

The Bohemian 72 Collection brings together Gabriella Crespi’s interest in natural materials, her fascination with stacked sculptural forms, and her curiosity about Eastern cultures and philosophies, honed over years of travel.

BOHEMIAN 72

This February, GUBI’s signature design vision will be on show at Copenhagen Fashion Week, thanks to an exciting collaboration with the newly launched fashion agency Blonde Studio.

<h3 class="headerTwo">FASHION FORWARD FURNITURE</h3>

We invited Danish artist and sculptor Josefine Winding to navigate the space between art and design through a series of six sculptural side tables created in collaboration with GUBI.

JOSEFINE WINDING

With a passion for lighting, GUBI’s collection balances the functional with the aesthetic.

FOR THE LOVE OF LIGHTS

GUBI's modular Pacha Collection by Pierre Paulin responds to changing living habits with a playful and contemporary take on a typology made popular by the 1970s trend for low-level living.

SITTING IN THE CLOUDS

Travertine’s warm tones, natural imperfections, and soft tactility brilliantly express the materiality of the Earth, fast making it a stone of choice for designers.

STONE WITH SOUL

The contemporary color palette of this edit adds a new perspective to a modern design classic, complementing a wide variety of interior settings.

THE GAMFRATESI EDIT

GUBI is uniquely positioned to help you get ahead of the curve, creating a flexible workspace for your modern workforce.

CECIL COWORKING

Whether you have a dedicated home office or need to augment your existing living arrangements, there are simple ways to create a space for your best work.

THE SECRETS OF DUAL-PURPOSE SPACE

GUBI is exploring the extraordinary achievements of two groundbreaking mid-century female designers – and their impact on contemporary designers.

PIONEERING WOMEN WHO 
CHANGED THE FACE OF DESIGN

However much you might feel like you’re living on ‘fast-forward’, if you look closely, you’ll find you have ample opportunities to press ‘pause’ right throughout the day.

MAKE MORE OF THE MOMENT

Blending art, drama, gastronomy and spectacular visuals into one all-encompassing multisensory experience, the new Alchemist restaurant in Copenhagen.

ALCHEMIST

For the Beetle Chair, GamFratesi became captivated by the idea of translating the form of a beetle into a product for the home.

INSPIRED BY NATURE

REDEFINING WORKSPACES

Follow us as we take a deep dive into the world of design and its creators.



Gubi on design

Nature Wood Near River Distant Birds Chirp SBA 300117283

The use of veneer breathes new life into an iconic design, giving GamFratesi’s beloved Beetle design a new premium expression and an even greater versatility.
 
<a href="/collections/seating/beetle-3d-veneer/" title="Beetle 3D Veneer">PREVIEW THE COLLECTION</a>

BEETLE IN 3D VENEER

The curves and contours of the cushions create an inviting and organic look, with a smooth texture that contrasts with the sense of rippling movement conveyed in the weaving pattern of the rattan below.
 
<a href="/collections/seating/basket/" title="Basket">PREVIEW THE COLLECITON</a>

BASKET COLLECTION

Balancing the historic and the contemporary, the Doric Coffee Table is solid and monumental, but it also has a delicacy to it, a lightness of presence and a sculptural quality that enriches its aesthetic expression while enhancing its versatility as a piece of furniture.
 
<a href="/collections/tables/doric/" title="Doric">PREVIEW THE COLLECTION</a>

DORIC COFFEE TABLES

In 2013, GUBI and GamFratesi introduced the Beetle Chair to the world, and a modern classic was born. Now, a decade later, the studio has reimagined their landmark design concept in 3D veneer – giving the Beetle a bold new natural expression and further emphasizing its status as an archetypal design, open to interpretation in any number of materials.

BEETLE BASKET CONCEPT FALL 22 10

Beetle 3D Veneer

BEETLE IN 3D VENEER

At first glance, anyone familiar with the work of Joe Colombo would be surprised by the Basket Collection. From a designer known for his futuristic style, his love of technology and his affinity for synthetic materials, a furniture collection in rattan seems like a significant departure from the norm.

GUBI Gubi Goes Al Fresco Joe Colombo TS Epic

Basket

BASKET COLLECTION

The Doric Coffee Table by GamFratesi takes its name from the Doric order of ancient Greek – and later Roman – architecture. The oldest and least ornamental of the three Classical orders, Doric architecture is characterized by restraint, symmetry, and simplicity, with decorative features generally limited to the vertical fluting that is so closely associated with the Doric column.