THE GLOBAL APPRECIATION FOR 1970S AESTHETICS
EXPLORE THE COLLECTION
THREE NEW EDITIONS
One of the 20th century’s most pioneering and playful modernist designs, Greta M. Grossman’s Gräshoppa Lamp expands into three glossy new colors, channeling the glitzier side of 1970s style.
The new editions introduce Alabaster White, Walnut Brown and Black to the Gräshoppa’s already wide-ranging palette, giving the collection’s Floor Lamp, Table Lamp and Pendant a versatile selection of high-shine finish options.
EARTHY, NATURAL SHADES. SHINY, GLEAMING SURFACES
GUBI’s launch of new colors for the Gräshoppa Collection coincides with a renewed global appreciation for 1970s aesthetics – characterized by earthy, natural shades, as well as shiny, gleaming surfaces. The two new finishes capture both the love of nature and the inclination towards high-gloss textures that defined the decade.
GRETA M. GROSSMAN
Greta M. Grossman (1906–1999) was an innovator in the male-dominated worlds of mid-century industrial and interior design and architecture, gaining international recognition for her work.
She was born and educated in Sweden, setting up Studio – her first combined store and workshop – in Stockholm the same year she married musician Billy Grossman. With the onset of the Second World War, the pair emigrated to California where she worked as an architect. She was among the first to bring the Scandinavian modern aesthetic to southern California’s burgeoning modernist scene.
FALL COLLECTION 2023
This Fall, we rediscover and reintroduce lost treasures of design history for the present generation. Reemerging trends from past decades set the mood, with playful and geometric shapes and boldness in materials: Hand-stitched bamboo, brass craftsmanship, gleaming chrome, super-smooth leathers, strokable bouclés, velvety chenilles – as well as fresh, tactile take on seersucker.