For Milan Design Week 2023, GUBI takes over the iconic Bagni Misteriosi to stage an immersive sensory spectacle. GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.

WORLDS BEYOND BOUNDARIES

 

 

GUBI SALONE 2023 is far from a conventional design showcase; this is not somewhere to ‘look and leave’, but a series of spaces in which to linger and enjoy. Across the diverse settings of the baths, different zones tell distinctive style stories.

THE MYSTERIOUS BATHS

 

 

Unfolding in one of Milan’s most magical places – ‘the Mysterious Baths’ – GUBI’s 2023 showcase will mark the baths’ debut as a design venue, sending visitors on a multi-layered, mystery-filled journey of discovery.