Winner of Design Award 2015
"We are talking about a really successful re-branding. GUBI was a design temple in the old days and now they are back for real. With the new store at Møntergade in Copenhagen, they raise the level of international class. It is un-Danish. It is sassy. It is refreshing and courageous.
They have been at the forefront in terms of both colour palette and the new decorative era. One becomes happy, curious and inspired by entering their universe. As a salon. A coulisse. It contributes to making Copenhagen a design attraction ... Yes, Møntergade has become the top of the pops. We celebrate the consistent and the uncompromising. And they are not listening or paying attention to what others do and think."
- Design Award jury 2015